Must-Know Packaging Innovations

The growing popularity of online shopping has nudged the packaging industry to come up with newer ideas for shipping products. The demand for eco-friendly materials and practical designs has brought about many innovations in packaging. The industry is focusing on reducing environmental impact without compromising user satisfaction. Thus, whether you are looking for smart packaging to improve the longevity of a product or simply biodegradable material to pack your items, you can find it all. These packaging innovations also allow brands to create a distinctive appeal for themselves. So, read on to learn more about the various new ways in which products are being packed and shipped. 

 Exploring Top 7 Innovations in Packaging 

Looking for some novel ways to pack your wares? Here are the latest trends in packaging that you should know about. 

• Internet of Packaging (IoP)

A packaging technique that allows two-way communication, it connects packages and products to the consumer. Every package is stamped with a QR code, which is scanned at various points throughout its journey. This improves its transparency and accountability. It also allows for a quick recall in case of an issue. Additionally, this helps simplify inventory management. Internet of Packaging allows you to authenticate and track your packages in real-time while also tamper-proofing them. More companies are adopting this technique as it allows them to connect any machining equipment to a particular device, saving time and energy. 

• Eco-Friendly Packaging 

The demand for innovative packaging materials with the least environmental impact has made way for biodegradable packaging. One of the most sought-after innovations in packaging, this ensures reduced waste without compromising the safety of the products. Corrugated boxes and sheets are some of the most popular materials that are easy to recycle and environmentally friendly. These can be used to create strong and durable packages. Furthermore, a lot of brands now prefer biodegradable packing materials to prove their commitment to sustainable solutions.

• Customised PacUnkaging 

Opting for custom-made packaging boxes is one of the recent trends in packaging. The need to create brand identity is driving companies to collaborate with packaging firms to design unique, practical packing solutions. When it comes to customised packaging, there are endless possibilities for crafting new designs and shapes. Additionally, this is a great idea to create a differentiation in the marketplace that is crowded with similar products. It also helps in leaving a lasting impression on the customer. 

• Digital Printing 

Digital printing is one of the most popular innovations in packaging that is gaining traction due to its efficiency and eco-friendliness. Its enhanced precision, better colour quality, and low labour costs contribute to its popularity. Furthermore, it is a very streamlined process as it involves single-pass printing. It reduces environmental impact as there are no excessive labelling or prepress stages. Digital printing offers higher chances of customisation and quicker turnaround, thus allowing brands to create packaging that is consumer-specific. Whether you use recyclable packaging material, plastic or metal, this technique can be used to customise the package. 

• Active Packaging 

This is one of the most recent developments in packaging and involves using special materials to improve the shelf life of the products. Wondering how? The packaging materials are crafted from moisture and oxygen absorbers or antimicrobial agents. This kind of packaging is usually used to pack perishable products like pharmaceutical goods or food. The advantage of using active packaging is that it improves the safety of the product by preventing microbial growth. The need to enhance the shelf-life and safety of products has made this packaging very popular. 

• Nanotechnology 

Nanotechnology is one of the new trends in packaging. This involves using minuscule particles, known as nanoparticles, to create new materials with distinctive properties. These can be used to create packing material that is impermeable and, hence, perfect for packing delicate materials like food and electronics. These can also be used to create recyclable or biodegradable packaging that reduces waste and improves sustainability. 

• Packaging Automation 

This is one of the innovations in packaging that improves the accuracy and efficiency of the packing process at low labour costs. Some of the most popular packaging automation solutions are case packing, robotic palletizing, and shrink wrapping. Additionally, there is a vision system that helps to inspect the package to rule out any defects. This automation of the packaging process is beneficial for companies that require huge amounts of packaging materials. With this process, they can reduce labour costs and time consumption while enhancing the turnaround time. 

Wrapping Up 

The innovations in packaging are fast revolutionising the industry. From sustainable to smart packaging, the industry is adapting to changing and growing demands. Thus, whether you are a retailer or a manufacturer, keeping abreast with these changes will simplify meeting customer demands. These innovations are sure to transform the shopping experience for business organisations and consumers. 

FAQs

• Can innovative packaging be cost-effective? 

Absolutely! Some innovations in packaging may require investment and few initial costs. However, in the long run, these will prove to be cost-effective solutions as they will reduce wastage, improve efficiency, and enhance customer satisfaction. 

• Why is minimalist packaging gaining popularity? 

Minimalist packaging requires fewer materials. Thus, it reduces material and labour costs. Additionally, it offers a clean and modern package, which is what the consumers prefer. Furthermore, with consumers preferring sustainable packaging solutions, these are a better choice. 

• What is the future of innovations in packaging?

The packaging industry is on the way to offering smarter, interactive solutions for packages. The use of QR codes, AR (Augmented Reality) applications and RFID tags will transform the packaging tools, making it easier for consumers to track their orders.